Cafe Pocco had strong Amazon traction and a loyal base of customers, but their online store wasn’t optimised for DTC sales. The site was bringing in some traffic, yet the conversion rate was low and sales were inconsistent. They needed a more reliable DTC channel that could capture casual visitors, convert them into buyers, and begin building repeat purchase habits.
Shopify Development
SEO
Strategy
The challenge
What we did
We focused on improving the Shopify experience to encourage conversions and set the groundwork for growth. This included restructuring the product pages to be clearer, optimising the checkout to reduce friction, and simplifying the user journey. We also addressed SEO fundamentals by refining metadata and site structure, ensuring Pocco’s online presence could start to scale beyond its existing reach.
The result
Within the first 30 days of launch, conversion rate was up by 101%. Sessions rose by 29% compared to the prior period, while overall sales jumped 160%. The results proved that even with modest traffic, targeted optimisation could have an outsized impact on performance, giving Cafe Pocco a solid foundation to expand its digital sales channel.