Snack brands often struggle to balance indulgence with a modern, health-conscious positioning. Many lean heavily on fun and playfulness but lose credibility with consumers who care about sustainability and ingredients. The challenge with Noah was to imagine a new packaging design for a better-for-you CBD infused snack company that could communicate both sides: enjoyment and responsibility.
Noah Snacks
Brand identity, packaging
The challenge
What we did
We designed packaging for Noah as a brand built around a bold, confident visual identity. The design system used a striking green palette against dark backgrounds to feel both modern and natural, while the wordmark was designed to be simple, approachable, and versatile across digital and packaging. Supporting assets included tagline-led visuals like “Snacks That Take the Edge Off” and badges highlighting organic ingredients and sustainability. This balance gave Noah a clear, ownable identity that could live equally well on a store shelf, in a social feed, or at point of sale.
The result
The Noah packaging demonstrates how a unique, nostalgic identity can help a snack brand stand out in a crowded space. The bold colour palette and stripped-back logotype deliver instant recognition, while flexible messaging allows the brand to lean into indulgence, health, or sustainability depending on context.
