Skincare is one of the most saturated consumer categories, with endless packaging styles competing for attention. The challenge for Orga was to create a new concept that could cut through the noise with packaging that felt modern, scientific, and emotionally engaging. The goal was to explore how a challenger skincare brand could stand out on shelf and online while still feeling credible in a clinical space.
Orga
Brand identity, packaging
The challenge
What we did
We developed a packaging system for Orga built around bold, photographic visuals paired with minimal typography. The aesthetic combines clinical cues with expressive, human-centred imagery, giving each SKU a distinctive face while still sitting in a consistent system. Structural elements such as ingredient callouts, dosage-style labelling, and clean grid layouts added credibility while keeping the brand visually striking.
The result
The finished Orga packaging shows how a strong packaging system can position a skincare brand as both clinical and emotional at the same time. The designs showcase versatility across categories — from lip plumpers to masks and moisturisers — while maintaining a recognisable core identity.
